Latest
Popular
Gap and Zalando announce pan-European partnership
Gap brand and Zalando, Europe’s largest online fashion web site, have today announced a partnership that will see Gap open its own dedicated online shop within Zalando. The American retailer will offer a broad assortment of clothing and accessories for Gap Women, Gap Men, GapKids and babyGap, bringing the brand to a broader European customer base beginning Summer 2015. “This partnership represents Gap’s first foray into multi-brand retailing in Europe. Also for the first time, Gap’s collections will be styled alongside other brands available on Zalando, providing customers with new looks to combine American and European casual style,” said Stefan Laban, SVP International for Gap. Gap has had a long history in Europe having launched the first Gap Inc.-operated international store in the UK in 1987. Since then, Gap has continued to grow its presence throughout the continent with 190 company-operated stores and 33 franchise locations. The Zalando partnership will complement Gap’s own brand online presence that currently ships to 24 countries.
