UK online shopping discovery engine Styloko has announced the launch of a brand new site experience dedicated to better targeting consumers in America. From November 21, the new Styloko US site allows American fashion-conscious females to discover and connect with their favourite designer and high street brands and retailers, including those currently on the US site. With prices now displayed in dollars, brands include ASOS, Net-a-Porter, Topshop and Matchesfashion.com, in addition to US brands currently on the UK site including as Saks Fifth Avenue and Macy’s. Styloko uses advanced machine-learning algorithms, which based upon customer shopping behaviour, provides users with a personal shopping experience. This includes a customised stream of products and boutiques to save items for immediate or future shopping and sales alerts. Users will also enjoy more global news on The Style Hub, which is updated daily with rich editorial and shoppable content.

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