Digital media agency 7thingsmedia has been appointed by the Grazia International Network to launch its first venuture into fashion retailing. The partnership will see 7thingsmedia manage the digital media campaigns from inception to Graziashop.com. The agency’s remit includes managing both the strategic planning and the on-going execution spanning across all digital channels including affiliate, display, PPC, SEO and social media. Additionally, Graziashop.com has appointed the agency to develop its online brand presence through fully integrated channel management. The agency will commence with strategic planning for the various digital channels leading with fashion bloggers, display, PPC and SEO.

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