FashionTV has announced the opening of its first beauty boutique fBeauty. Located on South Molton Street, the boutique houses four private rooms offering free skincare and make-up consultations with fully trained beauty experts. Private treatments include make-overs, hair styling options, and bespoke facials. Services include the Sparkling Black Russian, a make-over that provides a dark sultry tone blended with voluminous lashes, an optional sparkle-effect layer on the eye, and hair enhanced with big, bouncy curls. Alternatively, customers can request a make-over designed for the time of year or a specific occasion. The average treatment, overseen by beauty Creative Director, Natasha Daniel, lasts 60 minutes and costs an average of £50. Downstairs houses skincare rooms, where luxury skincare products are offered by Brand Manager and certified skincare expert, Sam Meyer, to provide a facial tailored to individual needs. The brand plans to open five more boutiques in London and internationally in the next two years. Ong-Oaj Pairam’s exclusive clothing range (pictured) for the brand will be unveiled in-store in February 2014.

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