Felicities has announced the launch of its lifestyle division and will open its first international office in Los Angeles in early 2015. The agency currently provides PR and event management to high-end and luxury lifestyle brands including Lotus Cars, Targetfollow, Clydesdale Bank, House of Fraser, Cathedral Group and IML Concerts. Its current portfolio includes the Fashion and Textile Museum, Feathers luxury boutique in Knightsbridge and FASHIONatMELONDON with new lifestyle clients to be announced shortly. The decision to open an office in Beverley Hills, California, has come from an increasing number of enquiries from LA. Managing Director Alison Lowe explains “We have worked with several film companies over the last few years and also been approached by a number of lifestyle brands that look for UK and LA representation. Felicities is always looking for new challenges and LA opens up new opportunities for the agency and our clients.” Felicities will continue to provide subsidised PR, business and sales support to emerging fashion brands through the Felicities Designer Showroom in Shoreditch.

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