Canon and Stella McCartney have announced an exclusive collaboration unveiling the limited edition Linda camera bag. Named after Stella’s mother and specially designed for the Canon EOS 100D White, the Linda camera bag combines fashion and technology with creativity and style. Functional without compromising on style and true to Stella McCartney’s vegetarian philosophy, the Linda camera bag is completely cruelty free, crafted with an innovative Eco Alter Nappa leather alternative which uses natural vegetable oil coating that is less harmful to the environment. The box shaped bag in a colour combination of matte neutral tones and metallic finish has been custom designed to house the Canon EOS 100D White, the world’s smallest DSLR camera. The camera bag also doubles as an everyday handbag featuring an adjustable strap to be worn either over the shoulder or as a handheld tote. A limited run of 1,000 bags will be produced and will only be available as a special package with the EOS 100D White. The special design collaboration between Canon and Stella McCartney was presented last night at the launch of the the 2014 London Stella McCartney Green Carpet Collection during London Fashion Week at a certified sustainable event co-hosted by Livia Firth, Natalie Massenet, Stella McCartney and Anna Wintour. The limited edition camera bag was presented alongside the designer’s exclusive sustainable evening capsule collection. Within the UK, the Linda camera bag, complete with EOS 100D White will be available from Harrods and Selfridges on from early November 2014 for £1,200.

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