DeVries SLAM handles Celebrity Cruises

Celebrity Cruises has appointed DeVries SLAM to help raise the profile and enhance the reputation of the cruise company in the UK. Celebrity Cruises offers holiday makers a range of experiences both on and off shore. The agency’s remit includes creating a series of campaigns to raise awareness of the brand as well as its luxury offering pinpointing three core passion points; Destination, Food and Drink and Beauty and Wellness. With a fleet of award winning ships, working alongside retained travel and leisure PR agency Siren Communications, DeVries SLAM will be looking to drive cultural relevance for Celebrity Cruises through a series of high profile alignments with relevant brands and influencers. From the launch of the onboard Canyon Ranch SpaClub at Sea, to wine tasting with the World Wine Tasting Champion, Oz Clarke, the PR strategy will compromise of traditional and social media activity and will focus on creating content to educate media and new to cruising consumers on the brand’s modern luxury offering.