ELLE UK launches its first beauty online shop

 

ELLE UK has launched its first ever ELLE beauty online shop, SHOPELLEUK.COM. From today, ELLE’s print and digital readers will have the opportunity to purchase from a carefully curated range of products chosen by ELLE’s Beauty Director Sophie Beresiner, and shipped within 24 hours to their door. The edit of over 4,000 products includes leading luxury beauty brands from Benefit, Cowshed, Elizabeth Arden and Bourjois to Stila, Alterna and St Tropez, with more set to launch in coming weeks. The new initiative offers a specially designed store in line with ELLE’s print and digital products, as well as an online shopping platform as part of The UK Edit – a Hearst Magazines UK exclusive partnership with The Hut Group. SHOPELLEUK.COM is being directly overseen by the editorial team, who will produce daily trend and shopping-led content for the store, and who have been integral in securing a number of new beauty brands on site.