Beauty box brand Birchbox has unveiled a new global brand identity. Birchbox boasts a chic new look and feel that better complements the magic of the Birchbox experience, and the sophistication, fun and authenticity of the brand. In addition to the stylistic changes (both on the site and with the monthly subscription box) made with the branding revamp, Birchbox has also made key updates including further personalisation and more ways to discover. Birchbox was built on the idea that product discovery should be fun, easy, and personal. In three years, the company has gone from testing the concept with a group of 200 customers in 2010 to today serving more than 400,000 customers in four countries. Birchbox offers a monthly subscription priced £10.00 plus delivery.