Cuticura and Soft & Gentle appoints Pegasus 

 

Pegasus has been appointed to deliver ongoing PR support for two of Keyline Brands’ major owned brands: Cuticura, and the recently acquired Soft & Gentle, following a five-way pitch. The Cuticura campaign will consist of a number of high profile creative executions, which will empower consumer to feel protected whilst making the most out of every day. The campaign will promote the whole range.  The multi-channel campaign will create enhanced brand stand out and personality in a highly promotion-driven market. The Soft & Gentle campaign is currently in development following the brand’s recent acquisition by Keyline Brands from Colgate Palmolive at the beginning of 2013, but will focus on re-establishing the Soft & Gentle as one of the leading deodorant brands in the UK. Both brands will be supported by an on-going press office facility as well as number of creative campaigns.