Crabtree & Evelyn announces the launch of its ‘Handy Tips, Handed Down’ emotive marketing campaign. Running from May 15 until the end of June, the campaign focuses on sharing beauty tips across generations, particularly those passed down from mother to daughter. The brand has been sharing its beauty expertise for over 40 years and now encourages customers to do the same. This multi-channel campaign will introduce Crabtree & Evelyn to new customers and interact with existing customers via sponsored blogs, social media, affiliate marketing, digital advertising, interactive window displays, and a dedicated microsite crabtreehandytips.co.uk. The product focus throughout the campaign will be Crabtree & Evelyn’s award-winning Hand Therapy hand creams. Crabtree & Evelyn will be hosting a series of  in-store events throughout its Handy Tips campaign with further details available online.

www.crabtreehandytips.co.uk
@CrabtreeUK
#crabtreehandytips