John Frieda announces the launch of Sheer Blonde Brightening Oil Elixir. Designed exclusively for blonde hair, Sheer Blonde Brightening Oil Elixir revives dull, dry hair for improved colour and texture, whilst restoring brightness and shine lost through chemical and styling processes. Formulated with silicone, the lightweight Sheer Blonde Brightening Oil Elixir detangles and tames hair, whilst enhancing colour and smoothing hair. With a combination of sunflower and argan oil, it helps to retain moisture, repair texture and transform the colour of blonde hair. Additionally, the brand is also launching Sheer Blonde Everlasting Blonde Deep Conditioner. This intensive hair treatment mask works to preserve colour whilst nourishing hair and reducing the look and feel of damage caused by processing. The additional product is part of the John Frieda Sheer Blonde Everlasting Blonde range that includes the colour preserving shampoo and conditioner that help preserve blonde colour for up to 12 weeks. The John Frieda Sheer Blonde Brightening Oil Elixir (£9.99) and the John Frieda Sheer Blonde Everlasting Blonde Deep Conditioner (£6.29) is available nationwide in Boots.

www.johnfrieda.co.uk
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