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Lulu Guinness partners with Birchbox
Discovery e-commerce destination Birchbox has announced a collaboration with British fashion brand Lulu Guinness to create a special edition March Birchbox in conjunction with the fashion brand’s 25th year anniversary. Launching on March 1, the Lulu Guiness Birchbox will feature fashion, beauty and lifestyle products edited by Lulu Guinness herself and will include exclusive editorial content with a Lulu Guinness’ Lifestyle Guide. The Birchbox will also showcase products from beauty brands including Benefit, Dr Brandt and also includes a gift card for Lulu Guinness items in-store and online. The Lulu Guinness Birchbox will be filled with five beauty samples and one lifestyle extra priced at £12.95. All current Birchbox subscribers will receive the Lulu Guinness Birchbox. New subscribers who sign up before March 31 will also receive this special edition Birchbox.
