Oriflame unveils new Volume Build Mascara 

 

Oriflame cosmetics has developed a ‘buildable’ mascara that delivers dramatic volume to lashes, wherever and whenever you want. Volume Build is a new breed of mascara that allows you to customise your lash-look throughout the day, building amazing volume for sultry long lashes that are plumped to the max. The mascara contains a unique high-tech ‘voluflex’ formula, which stays flexible even after drying. This means that every new layer goes on as fresh as the first one – immediately or hours later – with zero dragging, clumping, flaking or smudging. Its innovative Mega Brush is designed for optimum building power. A long row of bristles on one side help separate and build volume while a short row builds even bolder layers of customisable volume. The result is clump-free, ultra-thick, ultra-bold lashes which can be amplified as many times as you like – be it one layer to boost volume and add length, or five layers for a dramatic, super-glam look. Oriflame’s Volume Build Mascara is available in two shades; black and prune and will be available to purchase in the UK from 16 March onwards priced at £8.45 (RRP). A special launch price of £5.95 is on offer until 15 April.