Models Own announces the launch of its new Ice Neon collection that promises to keep fluoro neon shades as bright as Day-Glo by keeping them refrigerated. Inspired by the trick of keeping a glow stick in a fridge to slow the reaction down and making the stick glow for longer, Models Own apply the same principle to their brightest neon shades. The only way to keep fluoro’s really bright is to keep them cold. Ice Neon is packaged in specially designed frosted bottles which withstand the cold and protect the pigments from fading. Ice Neon is available in 5 shades: Pukka Purple, Bubblegum, Pink Punch, Luis Lemon, Toxic Apple priced £5.00 each. The Ice Neon collection launches exclusively at the Models Own Bottleshop on the 9th March or preorder online. Available in Boots stores nationwide from 22nd March.