DeVetta PR launches beauty division and announces new client

 

DeVetta PR launches its beauty division and is appointed to handle the communications strategy for new boutique perfumery, Shay & Blue London. With a focus on quality, Britishness and the finest ingredients, Shay & Blue will open the doors to its first London boutique on 1st March.  Established in London by Dom De Vetta, ex Senior Vice President of Chanel and former Global General Manager of Jo Malone Ltd. together with Julie Massé, new-generation perfumer of the moment, Shay & Blue is set to revive the lost art of quality fragrance-making. With a range of six fragrances Shay & Blue will simultaneously launch exclusively at Harvey Nichols whilst continuing to retail via its online boutique shayandblue.com.