ETAT PUR announces the launch of its new baby care line having worked closely with renowned French toxicologist Pr. Jean Pierre Reynier, one of the first ever skincare brands to do so. Experts accompanied and advised ETAT PUR in order to develop the safest possible skincare for babies’ skin. The hypoallergenic and fragrance-free formulas have been medically tested to guarantee maximum tolerance. The range includes Gentle micellar cleansing water (£8.60), Ultra-rich cleansing cream (£11.70), Dermal moisturizing cream (£10.50), Dermal moisturizing milk (£12.80) and is available online from March 2013.