New CID appoints Summersby Media to handle all trade press and PR for the UK 

 

New CID Cosmetics, the UK cosmetics brand has appointed hair and beauty PR specialist Summersby Media to manage all its UK based trade Press & PR activity in a bid to raise the product’s brand awareness within the professional salons sector. 

 

New CID Cosmetics is the brainchild of Kelly Colman, who alongside her extensive creative team made up of hundreds of working make-up artists, has created this unique cosmetics collection which gives quick, simple solutions for all women.  The capsule collection of cosmetics offers multi-functional products with colours suitable for women of all ages and skin tones. The innovative packaging and advanced formulations make each product a make-up bag essential for modern women. Since its launch, New CID Cosmetics has become a firm favourite with both the beauty press and consumers. 

 

Summersby Media’s remit will be to raise the awareness of New CID Cosmetics within the professional salon market by informing salon owners of its product range, business opportunities, education programme and sales proposition for enhancing salon service and profit.