Recently launched ethical e-retailer Guilt Free Shop has appointed Pillar PR to advise on development and build its profile on and offline. The web store specialises in luxury, cruelty-free brands across beauty, body, family and home. As well as being ethically sourced and not tested on animals, many products are also organic, vegan and involved with conservation programmes. Brands stocked at Guilt Free Shop include Figs & Rouge, Butter London, Bee Fayre, Earth Friendly Baby, Hurraw! and Nvey.

www.guiltfreeshop.co.uk
@guilt_free_shop