Topshop Make Up announces exclusive partnership with video makers Sadie & Jo

 

To celebrate Topshop Make Up’s innovative range of Nail, their most popular and best selling category, the brand have partnered exclusively with cult video makers Sadie & Jo to create a stop-frame animation using Topshop Make Up’s extensive collection of Nail shades.

 

Since launching nearly 3 years ago, Topshop Make Up have built a real reputation for amazing, bold and bright nail colours as well as their famous glitters. New shades and formats launch on a weekly basis leading the way with innovative now formats such as Peel Off Nails launching in February as part of their SS13 Make Up Edit Trend. 

 

The animation celebrates the inspiring collection and demonstrates Topshop Make Up’s passion for beauty and encouraging and supporting young artists and talent.

 

‘Sadie and Joe have created an animation to welcome in the new S/S’13 colours for our extensive nail range. Colour is key for S/S’13 and Sadie and Joe have brought to life the wonderful colour range available within the Topshop Make Up collection. The animation is fresh, innovative and the duo have completely captured the spirit of the Topshop Make Up Nail Collection.’ Kate Phelan, Topshop Creative Director

 

The animation is available to view here: http://we.tl/E6319s999O