My-wardrobe announces new appointments to the business spanning Communications, Marketing, Design and Buying. Sophie Hedley has been appointed as Head of Communications. Previously Head of PR at Selfridges for three years, Sophie joins to represent and manage the external reach of the brand; it’s product and communication through a variety of platforms. Additional appointments include Sacha Newall as Head of Sales and Marketing to develop the marketing side of the business by growing the value added service and loyalty programme for my-wardrobe.com. Charlotte Fairbairn has been appointed as Web & Business Development Manager. Previously at Tesco Direct, Charlotte’s role will be to revamp, create and manage the customer’s experience across the site; focusing on optimisation, conversion rate, tracking and improvement. Anaheta Metghalchi and Jennifer Moore join as Assistant Buyers to assist with and monitor the performance of each seasons buy. They both come with extensive experience from Burberry and the Net-a-Porter Group respectively. Sarah Shaw has been appointed as Head of Design. Sarah joins from Grazia and will be responsible for producing art and design for the home page, landing pages editorial feature pages, bespoke emails and marketing projects.

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