B. launches 3-in-1 cleansing water

 

This new B. Pure Micellar Water dissolves impurities in a single wipe without the need for water. Originating in France, the use of Micellar Water has become a popular skincare trend as it sensitively cleanses away makeup while not stripping the skin. It has the light gentle feel of water, but is effective enough to remove even waterproof mascara. Micellar Water has previously only been available from high end, designer brands, but new skincare and makeup brand B. promises premium beauty, made easy which is why B. Pure is only £4.99.