New beauty brand B. launches and appoints ZPR

 

B. is a collection of premium skincare and makeup, created by industry experts to help women find the products that are right for them, clearing away any clutter and confusion, providing guidance and inspiration. B. offers efficacy in an accessible way.

 

B. offers a premium experience at a mainstream price; premium skincare packed with a high concentration of active ingredients and premium makeup with must-have everyday formulations and seasonally changing trends-led colour, launching together to give a completely new choice for women.

 

Maxine Leonard, B. Makeup Artist said: “B. is about living life beautifully with a joyful attitude and a confidence to be yourself.  The way we live our life is changing and we believe that the beauty industry hasn’t kept pace with guiding women and giving them the confidence they need to project their own beauty.

 

“Beauty should be modern, contemporary and add diversity to a woman’s look.  The B. launch collection has taken years of planning and research, and offers every woman the chance to live life beautifully and choose B.”

 

B. launches in February 2013 exclusively through selected Superdrug stores and a dedicated website.