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NATRUE
NATRUE appoints Susie Fairgrieve PR
NATRUE certification for natural cosmetics and skincare is now available within the UK and Ireland. NATRUE has partnered the Biodynamic Association Certification team in the Cotswolds, which draws on 15 years’ experience certifying organic products to EU Organic and Demeter International Standards. It is now quicker and more direct for British and Irish brands to submit their natural and organic cosmetics for certification, or for organic suppliers and growers to certify individual raw materials for use in products.
First founded in 2007, NATRUE provides an established worldwide cosmetics and skin care standard which is driven by a desire to promote integrity and transparency in the natural cosmetics marketplace. The NATRUE label was set up as an international kitemark to help consumers identify products that are genuinely organic and natural, wherever they are in the world. Just one logo – the mark of true quality and authenticity. So consumers can see at a glance whether a product is truly natural, and know that the ingredients will be top quality and free from artificial colours, fragrances and preservatives such as parabens.
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