Fudge announced as Official Hair Partner for London Collections: Men AW13

 

Professional cult hair brand Fudge is collaborating with the British Fashion Council in a long term partnership as the Official Hair Partner for London Collections: Men. The AW13 showcase takes place from 7th – 9th January 2013 and will be the second season of the UK’s dedicated men’s fashion event. 

 

Showcasing a host of British and international design talent, London Collections will include an array of high profile menswear designers including Alexander McQueen, Tom Ford,Hardy Amies, Meadham Kirchhoff, J.W. Anderson, Richard Nicoll, Jonathan Saunders, Belstaff and Topman Design.

 

As the Official Hair Partner, Fudge will play host to ‘The Fudge Fix’ a dedicated salon and lounge located at The Hospital Club, which will act as the main venue for London Collections: Men during the three day event.  Fudge will also sponsor and style a number of the shows.

 

A team of Fudge stylists will be on hand at ‘The Fudge Fix’ to provide cutting and styling services available to celebrity and fashion VIPs, press, buyers, and London Collections: Men committee members.  ‘The Fudge Fix’ will also act as a space for the brand to host key guests, carry out press interviews and offer a general chill out space for models, stylists and designers in its lounge area. ‘The Fudge Fix’ aims to offer around 100 appointments across three stations over three days.

 

BFC Chief Executive, Caroline Rush, comments “We are very pleased to announce Fudge as the Official Hair Partner for London Collections: Men. Grooming is an important aspect of the menswear showcase and it is great to have such an innovative brand as Fudge on board for the three day event.”

 

Fudge Creative Director, John Vial, comments “This is the perfect partnership for Fudge.  Fudge has a loyal band of male fans and we believe our involvement in London Collections: Men and the designers is the perfect opportunity to excite this audience and reach out to new male customers. At the heart of the Fudge brand is a desire to encourage and support creativity.  Involvement in London Collections is great opportunity for the brand to offer young Fudge stylists an opportunity to get involved in fashion and session styling.”