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New jewellery brand Lionstudio appoints PR
Felicities has been appointed to handle the PR activity for new jewellery brand Lionstudio. Founded by Birmingham Institute of Art and Design graduate Sihan Lei in 2013, the launch collection Be Outstanding features main elements of sharp triangles and gears, the former representing strength and direction, whilst the latter demonstrates the eternal recurrence of life. Inspired by the Buddhist philosophy that beauty is born out of struggle, the collection is hand made and features customised semi-precious stones, oversized Swarovski crystals and nickel-free hypoallergenic double plated brass.