Superdry has been announced as the official apparel partner for winter festival Snowbombing, held in Mayrhofen, Austria from April 7-12, 2014. The partnership sees Superdry host the exclusive Arctic Disco, set in a bespoke mountain igloo-previously named as one of MTV’s top 10 venues of the decade. There will also be an in-resort brand experiential area, complete with pop-up shop and chill out zone. Additionally, 2014 marks the launch of Superdry’s technical snow apparel range.

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