Beauty brand STEAMCREAM has appointed PR agency Babushka Communications to handle its global PR activity. Due to incremental growth and international demand, STEAMCREAM has decided to pursue a global PR strategy. With the brand now available in more than 30 countries, STEAMCREAM will commence building up an in-house infrastructure to support an international 360 marketing strategy going forward. Babushka Communications will be working on a number of word of mouth initiatives for the brand including press relations, blog relations, promotional drives, consumer sampling and tastemaker seeding. Babushka Communications already represent STEAMCREAM with a number of word of mouth initiatives in the USA. STEAMCREAM is freshly handmade using high-quality, natural ingredients that are fused together by a shot of steam. This method makes the cream very lightweight, providing long-lasting hydration for the face, body and hands.

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