British heritage and lifestyle brand, Barbour has announced the appointment of Exposure to handle its PR. From January 2014, Exposure’s remit with Barbour will encompass PR and strategic consultancy for both Barbour and Barbour International. Barbour is a fifth generation family-owned British business, sold in over 40 countries worldwide including Germany, Spain, Scandinavia, the US and Japan. The brand offers a wardrobe of classically designed functional clothing for men, women and children, which includes knitwear, shirts, trousers, accessories and footwear alongside its iconic outerwear. Barbour International, inspired by Barbour’s motorcycle heritage is now a stand-alone brand with its own identity, look and feel. For autumn winter 2014, Barbour is collaborating with Christopher Ræburn on a special womenswear collection inspired by Barbour’s military archives.

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