ELLE partners with Louis Vuitton to launch the #ELLEfashioncupboard 

 

ELLE UK has partnered with Louis Vuitton to launch the #ELLEfashioncupboard, an innovative new space at the heart of the newly designed ELLE UK offices to serve as the hub for editorial content across its multi-media platforms. The vision of Editor-in-Chief Lorraine Candy, the #ELLEfashioncupboard is the centrepiece of the new ELLE office. It will showcase curated rails and installations by fashion and beauty houses, edited by the ELLE team. Equipped with the latest technology, including a 360-degree panoramic camera, and fitted with bespoke cupboards and furniture by Draks and Vitra, it will allow the team to capture and export content in real time to share with ELLE’s social, print and digital audience of over three million. With Louis Vuitton as the exclusive digital launch partner for the #ELLEfashioncupboard, ELLE has created a bespoke programme of content across multiple platforms – elleuk.com, Twitter, Facebook, Instagram – to celebrate the inaugural opening to consumers of the Louis Vuitton Townhouse (#LVTownhouse) in Selfridges on November 8, 2013. Activity includes an ELLE UK preview of the new state-of-the-art Louis Vuitton Townhouse, spread vertically over three floors and built around an innovative spiralling elevator.