Versus Versace launches online pop-up store

 

Versus Versace has announced the launch of an exclusive online pop-up store for a limited period of 10 days from November 5. The pop-up store will provide exclusive access to UK customers only. Bags available via the online pop-up include the Shopper bag and the Saffiano clutch, whose distinctive, over-sized safety-pin detailing reinforces the iconic status of the Versace heritage alongside Versus’ role as the young heart and spirit of the brand. The collection, which will be available to UK customers only, includes nine spring and summer 2014 Versus Versace. To celebrate this digital retail initiative, Versus Versace has teamed up with three bloggers to undertake a “Versus in the City” project. This project will see Peony Lim of Peony Lim blog, Five Five Fabulous’ Reem Kanj and Camille Charrière of ‘Camille Over The Rainbow’, create a visual diary for Versus that will be hosted on the brands’ Pinterest and Facebook page. Customers will be able access the exclusive pop-up online. 

 

 

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