Jewellery brand Sweetlime appoints MLPR 

 

Jewellery brand Sweetlime has appointed MLPR to handle its PR activity. Founded by Elspeth J. Walker, the brand features collections inspired by her extensive travels in Europe, India and South East Asia; and feature a combination of specially created pieces and bespoke pieces. The AW13 Nomad collection, which launches this month (see Fashion Insight Events), was inspired by the North African Tuareg tribe and for SS14 a vibrant Carnival collection has been created. Both collections will be available to view at the agency’s press day later this month, where the new diffusion line, Zest, will also be launched. The collections retail at under £50.