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Reebok opens UK’s first FitHub concept store
Reebok announces the launch of the UK’s first Reebok FitHub concept store. Located on Long Acre in Covent Garden the Reebok FitHub is deisgned to inspire people to move, train, get fit and have fun doing it. The retail store, which is the first of six to open in the UK this year, is inspired by elements found in fitness studios and CrossFit boxes around the country. Like a gym, the environment is raw, creative and innovative with customers being immersed in fitness as soon as they enter the store. Once inside, fitness enthusiasts can expect to receive expert advice, guidance and information on living a healthy lifestyle from the FitHub’s team of specialists who range from fully qualified personal trainers, Netball, CrossFit, Dance and Ballet coaches to a Team GB Handball player. The store is not just a shopping destination but is also designed to be a social hub for fitness communities.
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