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Replay launches official FC Barcelona clothing
Italian company Fashion Box, which offers a series of denim lines under the Replay, Replay & Sons, We Are Replay and Red Seal brands, has signed a four year deal with FC Barcelona as official clothing and footwear sponsor. The sponsorship sees the creation of a formal clothing and smart casual line by Replay. Denim Zero jeans developed by Replay as part of the official FC Barcelona team casual wear collection, are made using an eco-friendly process, which utilises high-pressure ice crystals, reducing water consumption by 90%, minimising its environmental impact. Denim Zero will be sold as part of a dedicated capsule together with FC Barcelona official denim shirt. With its exclusive FCBarcelona official formal wear, Replay introduces a new light denim which is slim fit with a shimmering effect. The full collection is available online.
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