Felicities launches new initiative for start up brands

 

Felicities has announced the launch of a new initiative for start up brands in celebration of its 10th anniversary. Felicities Issue is a PR and business support package for emerging creative talent, fashion entrepreneurs, start up labels and new lifestyle brands. Felicities Issue offers a collective approach to promoting and supporting new businesses through a targeted monthly online trade magazine distributed to established press and buyer contacts promoting the Felicities Issue designers. Felicities Issue is targeted at brands that wish to launch and promote their product with a limited budget. Felicities Issue will support brands by offering each the opportunity to showcase key products or samples in the Felicities Showroom, mentoring and networking at monthly support and business advice meetings, business and sales support, weekly email updates on industry news and brand promotion through the monthly Felicities Issue magazine. Felicities Issue will support 10 brands in each programme and an initial three labels have been accepted.  The second round of applications is now open for people to apply to join the initiative.