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Fashion retailer Blue Inc appoints Portas
Fashion retailer Blue Inc has appointed Portas to help build the brand into a leading high street menswear and womenswear destination following a competitive pitch. Portas will collaborate closely with Blue Inc to drive brand awareness amongst 14 – 25 lads, ladies and boys through retail, digital, and social channels. The agency’s first task is to drive the brand’s creative assets for AW13 before launching a major integrated campaign for SS14. Portas will also be responsible for creative work for Blue Inc’s sister-brands, Officer’s Club and Twisted Soul.
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