M&S partners with the British School of Fashion 

 

M&S announces the launch of M&S Studio @ Fashion Street in partnership with Glasgow Caledonian University’s British School of Fashion. The partnership sees the launch of a new design studio. M&S also announced the launch of the M&S Fashion Scholarship, an annual bursary of £50,000 to be awarded each year to support selected students on fashion courses at The British School of Fashion. The five year partnership with The British School of Fashion comprises three key elements: M&S Studio @ Fashion Street – a working external design studio; The M&S Fashion Scholarship and An Online Publishing Suite. Equipped with everything needed to create a garment from sketch to first sample, M&S Studio will provide a creative space open to all M&S design teams to develop innovative ideas away from the office, whether designing trial garments for an M&S collection or adding finishing touches to existing pieces. M&S Studio complements M&S’s existing design facilities and several members of the design team will be permanently based on site. The M&S Fashion Scholars will be selected by a panel of M&S and British School of Fashion experts, and will also benefit from M&S mentoring and use of the design space. The first M&S Fashion Scholars will be selected in February 2014. As well as the design space, M&S Studio will house a digital content hub, opening M&S up to a rich variety of influences from the fashion world. An arm of M&S’s Digital Publishing team based at the Studio will share content, from documenting the design team’s work, showcasing some of the young British design talent at the university to sharing inspiration from London’s style trends.