Levi’s signs Tony Jeffries for AW13 campaign

 

Professional boxer Tony Jeffries has been signed for the Levi’s AW13 campaign. The fall 2013 campaign centres on the idea of the modern frontier featuring a deliberate mix of established and up-and-coming creative pioneers in art, film and design. Notable figures in the campaign include professional boxer Tony Jeffries, professional skateboarder Natas Kaupas and drummer Lucky Smith. The Modern Frontier comes to life world through digital, print, cinema, out-of-home and experiential campaign elements.