British womenswear label Little White Lies appoints B Public Relations

 

Contemporary British womenswear label Little White Lies has appointed B Public Relations to handle its PR activity. Uniting contemporary silhouettes and utilitarian shapes with archive-influenced romantic detailing, Little White Lies create stand-out modern pieces including outerwear, knitwear, jumpsuits, dungarees, slip and shift style dresses and blouses. Its AW13 collections heavily feature the use of velvet, vegan matte, perforated and patent leathers, alongside unique prints and chiffon overlays. The seasonal campaign was shot by London-based British photographer Bella Howard and the collection is currently available in Urban Outfitters in the UK and US. September also sees the debut of the brand at ASOS.