Rimmel has announced that Binky Felstead will feature in its new advertising campaign for Sunshimmer. The Made in Chelsea reality star will appear in Sunshimmer’s advertising campaign from February 2014. The new Rimmel Sunshimmer campaign will be seen across print, online and in-store advertising in the UK and Ireland in 2014. The campaign will also introduce the brand’s re-styled product packaging, plus the addition of two new products. Sunshimmer Instant Tan BB Perfector (£6.99) is available in two shades from January and provides immediate colour and a glow that covers and evens skin tone. Sunshimmer Pre Tan Exfoliator (£3.99) is also available in two shades, enriched with a Hydra-Oil complex, composed of macadamia and argan oils to leave skin moisturised, soft and smooth. Binky Felstead comments, “I was absolutely thrilled when asked to be a part of the new Sunshimmer campaign. Tanning is an essential part of my beauty regime. I’ve always loved Rimmel and Sunshimmer’s Instant Tan is a great way to get a sun-kissed glow at home.” Sunshimmer Instant Tan BB Prefector and Sunshimmer Pre Tan Exfoliator is available in stores nationwide from January 2014.

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