Cadenzza appoints Portas

 

Cadenzza, the new jewellery offer from the Swarovski Group has appointed Portas to handle its PR activity. The agency’s remit includes working with the Cadenzza team to handle its initial launch at Westfield Stratford; and subsequent store openings in Bluewater (August 15) and Westfield London (August 22). The team aims to build momentum around the launches and increase awareness to trend-conscious women, while promoting the brand’s ethos ‘Today I am’. Cadenzza will stock collections from more than 50 designers including Jean Paul Gaultier, Roberto Cavalli, Mawi London and Shorouk.