PLATFORM Creative has been appointed to represent gender neutral fashion label Sloane Studios.  Sloane Studios was founded by Oliver Lidford who wanted fashion to move past the increasingly out-dated binary choice of separate men’s and women’s collections. Instead Oliver thinks people should feel comfortable wearing clothing bought from anywhere within a store. When it comes to fashion rather than seeing people wearing men’s or women’s clothing, Sloane Studios’ mission is to see people feeling comfortable wearing whatever they want. Oliver moved to London when he was 18 to pursue a career in the fashion industry. It was sitting on a bench in Sloane Square when he made the decision to pursue his dream of a fashion label that catered to everyone without discrimination. With quality and ethics at its core the brand is made of 100% organic cotton and believes in small batch production to cater for demand only. He also believes the quality of his products will stand the test of time.

www.sloanestudios.com
@sloane__officiel