In an effort to assist small business partners in local skate shops, Vans today shares the launch of its “Foot The Bill” initiative in Europe. The impact of COVID-19 is profound, shuttering businesses and putting people out of work. To support its extended Vans Family, Vans has committed to helping small, independent skate shops by offering their custom-made designs available for purchase on Vans Customs with net proceeds going directly to these vital partners. Utilising the Vans Customs platform, its creative space to design custom shoes, each of the businesses are given access to design and upload a pattern that represents its unique persona and choose Vans Classic Slip-On or Era as their canvas. Fans can support each business by selecting its design for purchase and they can continue the creativity by customising it with other colour, print and material combinations. The net proceeds from the sale of each pair of these very special Vans Customs will go directly to that small business to provide some relief during this challenging time. Vans will be producing up to 500 pairs of Custom Vans per business partner. Once they are sold out, they will no longer be available. Vans “Foot The Bill” initiative launched in the U.S.A. on April 3rd, featuring more than 30 skate shops and restaurants with new small businesses from around the world being added daily. The program will expand across Europe to include additional independent skate shops over the next month.

vans.co.uk/footthebill