Today sees the launch of new skincare brand Skin Proud, which launches exclusively on ASOS. The brand’s fundamental ethos is to champion being proud of your skin, empowering and celebrating each imperfection that makes you, you. Cutting out the confusion, Skin Proud believes in being totally transparent. Their products are 100% vegan, with clear talking, easy to use products that directly care for your skin. We know that consumers today don’t just want a solution for their skin, they want to be a part of the movement behind embracing, becoming part of something bigger, that celebrates skin, in all its textured glory. That is exactly what Skin Proud stands for. In the study of 2,000 individuals commissioned by the brand, they found that more than three quarters of adults feel comfortable in their own skin – despite social pressures to look ‘perfect’. They also found that more than two thirds of those polled prefer their ‘natural look’ but less than one third of them would confidently share a bare-faced photo via social media. Join the movement by sharing your Skin Proud selfies using the hashtag #IAMSKINPROUD.

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