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The Furla Group signs licensing agreement with Timex Group for the production of Furla-branded watches
The Furla Group has signed a licensing agreement with leading watchmaker Timex Group for the production and worldwide distribution of Furla-branded watches starting from February 2020. This confirms Furla’s positioning strategy as a lifestyle brand by diversifying its offer and strengthening its product categories through key licensing agreements with high-standing international partners, in order to maximize its potential. The Furla-branded watches will be the result of a perfect balanced mix of Furla’s joyful elegance, passion for colour and longstanding Italian heritage. The watch collections will be available within select watch retailers, jewellers and department stores, and throughout travel retail and e-commerce sites, as well as in all Furla mono-brand boutiques.
