Online retailer boohooMAN.com welcomes footballer Leon Bailey, 22, to their growing roster of brand ambassadors. Leon Bailey, a rising star within German football, kicks off his partnership with the global fashion brand by modelling in their latest denim campaign. Plying his trade for Bundesliga side Bayer Leverkusen, Leon Bailey has risen to prominence over recent years, establishing himself as one of Bayer Leverkusen’s key players and in doing so, gained a reputation for being one of Europe’s most exciting prospects. Working with Leon Bailey allows boohooMAN to collaborate with someone recognisable throughout the world, someone passionate about the brand, and someone who allows them to operate synergistically in the world of sport. The campaign itself sees a wide variety of denim paired together to create bold, trend led looks for the season. Double denim, both plain and patterned are a key style while distressed, ripped and paint splattered detailing add a touch of personality to a simple silhouette. All styles will be available in a selection of colourways. The collection also sees boohooMAN introduce a new range of fits and style variations to appeal to their growing audience and satisfy the needs of the popular demand on denim. The denim capsule will be available on www.boohooman.com from Wednesday 29th January.

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