Broadcaster and mum of two, Rochelle Humes, is partnering with Birchbox this January for the first box of 2020. Celebrating subscribers individuality is the focus for the box; named Just The Way You Are. The January box was designed in partnership with Rochelle herself, with the neutral colour palette and rose gold accents reflecting her personal style. Rochelle has filled the January box with beauty treats that are tailored to subscribers’ beauty profiles, whether that’s the John Frieda Curl Crème for a curly-haired customer, or the Skyn Iceland Firming Eye Gels for a subscriber with dark circles; the box will be personal to them. Each Birchbox will be filled with 5 beauty treats in total, other brands included are Laura Geller, Philip Kingsley, Vasanti and Eyeko.

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