Online lifestyle store, YOOX has announced the launch of a new feature within YOOXMIRROR. From November 4th, users accessing YOOXMIRROR on the YOOX app will be able to develop their own customisable digital avatar, by taking a selfie or uploading a photograph. Once the avatar is created, users can mix-and-match outfits to see how clothes and accessories suit them and share their favourite looks with friends on social media.

Developed in response to increasing in-app interactions and powered by an innovative combination of Artificial Intelligence and Augmented Reality technology, through which the selected portrait is digitalised to generate a personalised 3-D avatar, the new YOOXMIRROR feature further allows users to express their style, exploring the very best of the YOOX fashion offering in a personalized, interactive and engaging way.

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