Jacket Required, the UK’s only contemporary menswear and streetwear trade exhibition, has appointed Phil Wildbore as its new Sustainable Ambassador to spearhead the growth of the show’s sustainable offer. With decades of experience in the fashion industry, Phil Wildbore is one of the original pioneers of sustainability and ethical fashion. Phil’s first conscious brand, Road, launched in the 1980’s. Whilst working with a family-run factory in Leicester he became aware of the poor working conditions that existed in a major part of the fashion industry. This epiphany was a catalyst for change, Road became a fully conscious brand. To raise awareness for this initiative and with the aim of getting his customers to start thinking more about their wardrobes, Phil ensured Road branding and labelling had the message ‘CONSCIENCE – everyone involved in this garment has been paid a decent living wage’. Monkee Genes followed, a new label which would encompass all his beliefs, and which became the first jeans brand to be awarded the Soil Association certification.

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