Vans, the original action sports brand, has kicked off its UK retail transformation with the official opening of its brand new Boutique store at 5-7 Neal Street, the first of its kind in Europe. Comprising two floors and spanning 4,359 sq ft the concept store stocks a premium selection of footwear, apparel and accessories, including Vault by Vans and their latest collaboration with designer Vivienne Westwood; the Boutique champions their Vans’ “Off The Wall” ethos. Designed by the Vans in-house team, the new concept store pays tribute to the brand’s creative expression featuring a dedicated activation space in the basement; set to house a variety of installations, workshops and events.

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